Today we talk with Dana about how she brought her entrepreneur dreams to reality with a product that truly filled a gap in the crowded wine category. Watch, listen or read her story below.
Hello, I’m Evan Faber, host of brands with Moxie Sozo. Moxie Sozo translates to the bold application of intelligence and creativity. We are a global branding agency located in Boulder, Colorado. Today we have Dana Spaulding joining us.
She is the founder and CEO of Wander and Ivy, which is a single-serve organic wine company. If you’ve ever been faced with wanting to open a really great bottle of wine and then not having the willpower to finish it, Wander and Ivy is the solution.
In beautiful, elegant packaging with both single varietal and blends. Wonder and Ivy brings a range of varietals and blends to the market in a single-serve fashion. So, when she couldn’t find this on the market, she decided to create it and we’ve been working with her since 2017, developing her branding, the name, logo, packaging, marketing collateral and website. So without further ado, Dana is going to talk to us about her experience as an entrepreneur. Dana Spaulding, thank you so much for joining us today. It’s so wonderful to have you.
Thank you so much for having me.
So you have started Wander + Ivy. This is a beautiful brand you’ve built. We’ve worked together for a few years now, with Moxie Sozo, developing the name and the branding and the packaging and website and all that. But this today want to talk about your journey, where it began and where it’s heading. So, again, appreciate you being with us.
Yeah, I love it.
We would love to get into how did Wander + Ivy start, because when we met, we met a few years ago, and you had your corporate job you were at JP Morgan. And you know, I knew you I would see you at events and then all of a sudden you were like, I’m going to become an entrepreneur. I’m starting a business, which I thought was the coolest thing because I had a similar journey. So I was just wondering how did that transition happen? Like what was the impetus for for starting your own company?
Yeah, so I was in private wealth management. And my job as I shared with you guys, but it’s been a while was really managing wealth for successful entrepreneurs. And I’ve always I did that the entire time I was at JP Morgan.
So just about seven years. On the East coast, though, I covered hedge fund principals and Wall Street executives. But then when I had the opportunity to come here, it was quite different. And it was a nice shift, I covered a couple of different industries, one of which was the food and beverage space. And so that’s, I feel I’m pretty sure you know, it’s been years like you say, Catherine, but I think those are all the events that we’d run into each other at Naturally Boulder, all the food and Bev, you know, Expo West, and things like that. And I for a long time was talking to my husband, and he actually I should say, I met my husband in private wealth. And so he and I were always wanting to be on the other side of the table, like our clients and start something entrepreneurial. And we were throwing around ideas all the time, most of them silly ideas that didn’t stick, but I really was drawn to the food and beverage space because that’s what I was spending so much of my time with. And so many of the entrepreneurs I worked with were inspiring me.
It really was not until — and I feel like Evan, you’ve heard this story play so many times — it was just my husband saying to me, you know, can you please stop wasting wine? Like, are you really gonna waste another bottle of wine? And I was annoyed because I did want a glass of wine. And we just realized that once I started shopping in the single-serve space, that what exists were largely the cans, bags, boxes, plastics, that for me felt in no way a treat or a luxury.
And then we also invested in some of the higher-end more expensive products like a corvin and the other contraptions that do allow you to pull out one glass of wine. So there was a super low-end, low quality category and then there was a super high-end expensive.
I just felt like there’s got to be something in-between that still feels like a treat. That’s still beautiful wine, but also beautiful packaging. And the more and more I searched, I just couldn’t find it. And that for us, I always say was our spark.
And I spent about six to nine months, largely building up the courage but in that process, building out a business plan and getting people’s take in the industry that I respected to really get a sense of Does this make sense? Is this something that could work and then eventually, I got up the courage to leave my day job in the spring 2017.
August 11, 2020
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